We believe in simple ideas, strong relationships, and lasting impact.

Meet Olufemi

Olufemi (“Femi”) Adedeji is an enterprise revenue leader and strategic advisor with a proven track record of helping executives, founders, and ownership groups navigate high-stakes business and technology transformation.

With deep experience across SaaS, PropTech, ERP, CRM, cloud, and AI-driven revenue platforms, Femi operates at the intersection of strategy, execution, and executive decision-making. He is known for bringing clarity to complex environments, aligning stakeholders across revenue, finance, operations, and technology, and driving outcomes that endure beyond the deal.

Most recently, Femi served as an Enterprise Account Executive (Horizon segment) at AppFolio, where he ranked Top 3 overall and #1 on his direct team, delivering 168% of quota in bookings and 214% in units. In this role, he led complex, multi-stakeholder enterprise engagements involving Presidents, CFOs, EVPs, Operations, IT, and Accounting leadership. His work included the competitive displacement of legacy incumbents such as RealPage and the execution of a 5,318-unit, multi-year strategic partnership following executive onsite evaluations and long-term transformation roadmap alignment.

Prior to AppFolio, Femi spent several years at Microsoft, holding senior enterprise sales roles within Business Applications. There, he consistently exceeded targets (137% revenue attainment), closed enterprise transactions of up to $9.6M, and served as a trusted advisor to organizations undergoing ERP, CRM, and cloud-driven digital transformation. His work required close coordination across executive leadership, engineering, product, and partner ecosystems to deliver measurable outcomes across revenue growth, operational efficiency, and customer experience.

Femi also held senior enterprise roles at Outreach, where he advised GTM and revenue leadership teams on AI-driven sales execution and productivity transformation. He closed multi-year enterprise agreements, including an $831K TCV engagement with Wolters Kluwer, and helped organizations modernize their go-to-market motion through data-driven execution and enablement.

Across his career, Femi has built a reputation as a Challenger-led, outcome-focused advisor who thrives in moments of complexity, inflection, and change. His ability to translate technical and operational complexity into clear financial and strategic decisions has made him a trusted partner to executives, boards, and ownership groups alike.

Through FAxis Advisory Group, Femi works with leaders who are navigating growth, transformation, competitive disruption, or strategic realignment — providing clarity, judgment, and execution where it matters most.

Areas of Focus

  • Enterprise Revenue & Go-To-Market Strategy

  • Executive Deal Strategy & Competitive Displacement

  • SaaS / Platform Selection & Vendor Consolidation

  • Digital Transformation (ERP, CRM, AI, Cloud)

  • C-Suite & Board-Level Advisory

Selected Enterprise Outcomes

  • V Properties — 5,318-unit portfolio, multi-year platform transformation

  • 24 Hour Fitness — $2.5M ERP + $718K Premier Support enterprise transformation

  • Wolters Kluwer — $831K TCV AI-driven revenue execution platform

What Sets Us Apart

People-First Approach

Every engagement starts with understanding the people behind the business. I take the time to listen, align with your goals, and earn trust at every level—because sustainable results only happen when leaders and teams are genuinely bought in.

Long-Term Relationships

I don’t optimize for short-term wins. I partner with clients through inflection points, growth phases, and transformation cycles—building lasting relationships rooted in accountability, integrity, and shared success.

Proven Process, Flexible Execution

I bring structure where it matters and adaptability where it counts. My approach is grounded in proven enterprise frameworks, but flexible enough to meet the realities of complex organizations and real-world decision making.